SEO News

News from across the web related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing and Design.

Search Engine Watch

Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.
Author: Clark Boyd
Posted: August 17, 2017, 12:44 pm
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here's why SEOs shouldn't overlook this as an issue, and what can be done about it.
Author: Dan Taylor
Posted: August 16, 2017, 12:45 pm
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it really worth it?
Author: Jessie Moore
Posted: August 15, 2017, 12:47 pm
Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?
Author: Marcela De Vivo
Posted: August 14, 2017, 12:44 pm
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
Author: Amanda DiSilvestro
Posted: August 11, 2017, 1:15 pm
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps!
Author: Ann Smarty
Posted: August 10, 2017, 1:01 pm
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are the options for where you locate your SEO team?
Author: Kevin Gamache
Posted: August 9, 2017, 12:47 pm
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.
Author: Rebecca Sentance
Posted: August 8, 2017, 1:11 pm
The remote workforce is growing exponentially, and corporate global companies and first year startups alike are turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team?
Author: Marcela De Vivo
Posted: August 7, 2017, 2:44 pm
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have really escalated things in the search realm. And given all the changes in the search landscape, it is more important than ever to understand how your brand’s strategy aligns.
Author: Jason Tabeling
Posted: August 7, 2017, 1:01 pm

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: August 17, 2017, 8:00 pm
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. The post Nailing down ads for the holiday season appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Thomas Stern
Posted: August 17, 2017, 7:14 pm
Users no longer have to be signed in to Pinterest to use its visual search Chrome extension. The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Tim Peterson
Posted: August 17, 2017, 4:30 pm
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which...

Please visit Search Engine Land for the full article.
Author: Jacob Baadsgaard
Posted: August 17, 2017, 4:17 pm
Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Ginny Marvin
Posted: August 17, 2017, 2:33 pm
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Andy Taylor
Posted: August 17, 2017, 2:05 pm
Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: August 17, 2017, 1:04 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: August 16, 2017, 8:00 pm
One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Greg Sterling
Posted: August 16, 2017, 6:27 pm
Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: August 16, 2017, 5:10 pm
 

seo - Google News

Google News


The Business Journals

Demystifying content marketing and SEO
The Business Journals
In fact, loading your website with keywords might actually hurt SEO, because search engines will think you're keyword stuffing. Rather than trying to include specific keywords as many times as possible on your pages, use them in your content in a way ...
Diving into SEO? Focus on Local Search FirstHospitality Net
Think You Know Who Your SEO & PPC Competition Is? Think Again!Search Engine Journal
Tips to Maximise Your SEO Output and Organic TrafficPromotion World (press release)
ValueWalk -Digital Journal -Business.com
all 12 news articles »
Posted: August 17, 2017, 10:27 pm

How to Propel Your Site Traffic and SEO by Developing a Personal Brand
HuffPost
The best digital marketers recommend a lot of different SEO strategies — keywords, backlinks, valuable content, meta tags, niche marketing, long-tail keywords, etc. But one approach that's gaining traction is personal brand development. What is ...

and more »
Posted: August 17, 2017, 1:01 pm

ABCmoney.co.uk

Secrets to hire the right SEO service provider
ABCmoney.co.uk
Having a strong, in-depth knowledge of SEO is not the only important consideration while hiring a professional SEO service provider. Most of the time , it has been seen that even though you leave no stone unturned, your website is still not able to ...

Posted: August 17, 2017, 12:39 pm

fishbat Breaks Down SEO with a Checklist for Small Business Owners
MarTech Series
fishbat, a leading content marketing agency, breaks down SEO for small business owners to help them increase profits and expand brand awareness.

and more »
Posted: August 16, 2017, 6:17 pm

Search Engine Land

How to get developers to implement SEO recommendations
Search Engine Land
The hardest problem in doing SEO isn't the algorithm updates. It isn't having access to the enterprise tools. It's not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting ...

Posted: August 16, 2017, 4:34 pm

Search Engine Journal

Are Press Releases Still Good for SEO?
Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

and more »
Posted: August 15, 2017, 11:30 am

Search Engine Land

5 mindset mistakes you may be making when it comes to SEO
Search Engine Land
That said, these familiar reactions to a now seven-year-old Google announcement did make me think about five different SEO mindsets that I frequently see holding clients and different companies (of all shapes and sizes) back from growing traffic from ...
SEO Tips to Increase your Google RankingFinfeed
How to Evaluate the SEO Value of a Piece of ContentSearch Engine Journal

all 16 news articles »
Posted: August 14, 2017, 3:15 pm

Forbes

Five Reasons Why Entrepreneurs Should Consider SEO As An Investment
Forbes
Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo of Search Engine Land wrote a list of reasons a ...

Posted: August 4, 2017, 1:00 pm

Forbes

How Long Will Links Be The Gold Standard For SEO?
Forbes
Link building has changed significantly since its original inception as an SEO tactic, but the fundamental need for links still remains; any SEO strategy without some way to, directly or indirectly, attract links to your domain simply won't be ...

Posted: August 3, 2017, 6:54 pm

Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
Author: Amy Gesenhues
Posted: August 17, 2017, 8:05 pm
The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.

Please visit Marketing Land for the full article.
Author: Michael King
Posted: August 17, 2017, 7:36 pm
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.

Please visit Marketing Land for the full article.
Author: Christi Olson
Posted: August 17, 2017, 7:25 pm
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

Please visit Marketing Land for the full article.
Author: Peter Isaacson
Posted: August 17, 2017, 7:20 pm
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.
Author: Tim Peterson
Posted: August 17, 2017, 5:43 pm
Advertisers can build audience lists and create ads targeted to segments of past site visitors.

Please visit Marketing Land for the full article.
Author: Ginny Marvin
Posted: August 17, 2017, 4:12 pm
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

Please visit Marketing Land for the full article.
Author: Toby McKenna
Posted: August 17, 2017, 3:44 pm
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.

Please visit Marketing Land for the full article.
Author: Tim Peterson
Posted: August 17, 2017, 3:00 pm
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.

Please visit Marketing Land for the full article.
Author: Kevin Lee
Posted: August 17, 2017, 2:17 pm
New York City-based blockchain ad tech firm MadHive thinks so.

Please visit Marketing Land for the full article.
Author: Barry Levine
Posted: August 17, 2017, 1:32 pm