SEO News

News from across the web related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing and Design.

Search Engine Watch

In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible.
Author: Ann Smarty
Posted: January 22, 2018, 12:47 pm
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here's how you can ramp up your multi-channel strategy in 2018 to meet that demand.
Author: Marcela De Vivo
Posted: January 19, 2018, 1:56 pm
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
Author: Clark Boyd
Posted: January 18, 2018, 3:47 pm
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update", and what does it mean for mobile SEO?
Author: Rebecca Sentance
Posted: January 18, 2018, 3:19 pm
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.
Author: Amanda DiSilvestro
Posted: January 17, 2018, 3:44 pm
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
Author: Rebecca Sentance
Posted: January 17, 2018, 1:20 pm
Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer.
Author: Jessie Moore
Posted: January 16, 2018, 2:14 pm
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. Here's how you can keep up the momentum on your marketing efforts in 2018.
Author: Amanda DiSilvestro
Posted: January 15, 2018, 2:01 pm
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. We’ve created a checklist to help you review your social media marketing and keep on top of the latest trends.
Author: Tereza Litsa
Posted: January 12, 2018, 1:45 pm
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
Author: Rebecca Sentance
Posted: January 11, 2018, 4:18 pm

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders,...

Please visit Search Engine Land for the full article.
Author: Digital Marketing Depot
Posted: January 22, 2018, 7:01 pm
Go check your Google Search Console now. You probably have access to the long-awaited beta version. The post New Google Search Console may be rolling out for everyone now appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: January 22, 2018, 5:12 pm
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Pauline Jakober
Posted: January 22, 2018, 4:43 pm
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. The post 3 SEO tasks to start 2018 off with a bang appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Jeremy Knauff
Posted: January 22, 2018, 3:51 pm
Eisenstein's technique of editing film to create fast-paced sequences made him a cinema legend. The post Sergei Eisenstein Google doodle honors Soviet film director known as the ‘Father of Montage’ appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Amy Gesenhues
Posted: January 22, 2018, 2:45 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords app, SEO success & managing redesigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: January 19, 2018, 9:00 pm
We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute...

Please visit Search Engine Land for the full article.
Author: Chris Sherman
Posted: January 19, 2018, 8:04 pm
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Fili Wiese
Posted: January 19, 2018, 5:13 pm
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The post Website redesigns: How to retain and improve your SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Marcus Miller
Posted: January 19, 2018, 4:24 pm
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed...

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Author: Barry Schwartz
Posted: January 19, 2018, 2:21 pm
 

seo - Google News

Google News

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Posted: January 22, 2018, 8:03 pm

Forbes

7 Factors Google Uses To Evaluate Links For SEO
Forbes
Jayson DeMers , Contributor I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. 7 Factors Google Uses To Evaluate Links For SEO Pexels.com. 7 Factors Google Uses To Evaluate Links For SEO ...

Posted: January 22, 2018, 7:51 pm

Search Engine Land

It's here! 'Enterprise SEO Platforms: A Marketer's Guide' is all new for 2018.
Search Engine Land
MarTech Today's “Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools ...

Posted: January 22, 2018, 7:01 pm

soompi

Seo In Guk Considering Role In New Drama
soompi
It was reported on January 22 that according to several sources in the industry, Seo In Guk has been offered a role in the upcoming tvN drama “100 Million Stars from the Sky” (literal title) and leaning towards accepting the role. Soompi.Display.News ...
Seo In Guk looking to star in new drama 'One Million Stars Falling from the Sky'allkpop
Seo In Guk approached for a Japanese drama remakeInternational Business Times, Singapore Edition

all 3 news articles »
Posted: January 22, 2018, 4:01 pm

Search Engine Land

3 SEO tasks to start 2018 off with a bang
Search Engine Land
I was recently talking with a potential client about SEO for his website, and when the topic of page speed came up, he proudly insisted that his website “loads super fast — usually in under one or two seconds!” If that were true, it would have been ...

Posted: January 22, 2018, 3:51 pm

The Good Men Project (blog)

Local SEO: Should You Hire a Local Company?
The Good Men Project (blog)
Local search engine optimisation is critical to the success of your business. Yet it is a service that many outsource to the lowest bidder regardless of where they are located. However, many businesses fail to consider the importance of working with ...

Posted: January 21, 2018, 1:00 am

Forbes

Why And How Semantic Search Transformed SEO For The Better
Forbes
Hummingbird changed this. Now, instead of finding exact matches for keywords, Google looks at the language used by a searcher and analyzes the searcher's intent. It then uses that intent to find the most relevant search results for that user's intent ...

and more »
Posted: January 19, 2018, 9:08 pm

Search Engine Land

What's next for technical SEO?
Search Engine Land
It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom ...
SEO Tips 2018The Munich Eye
LSI Keywords – How To Boost Your SEOBusiness 2 Community
Today Only: Boost your web site's traffic with these SEO tools for 94 percent offAndroid Authority (blog)

all 5 news articles »
Posted: January 18, 2018, 7:25 pm

Search Engine Land

3 ways to kick-start your SEO in 2018
Search Engine Land
Our content was geared toward shipping, our SEO efforts were geared toward shipping, and overall, performance on the terms was pretty great. Fast-forward to the following year, when those terms started driving much less traffic and leads. Why? The ...
Top 5 SEO Tasks to Focus on in 2018Search Engine Journal
Mobile SEO Predictions for 2018 From a Mobile Marketing ExpertEdgy Labs (blog)
Using the Same Techniques That NYC SEO Companies Use to Help ...TG Daily (blog)

all 16 news articles »
Posted: January 16, 2018, 5:24 pm

Forbes

On-Page SEO: Your Guide To Simple Yet Effective Strategies
Forbes
Forbes Communications Council Communications, PR, public affairs & media relations execs share tips. Opinions expressed by Forbes Contributors are their own. Post written by. Christopher Foerster. Chris Foerster is a digital marketer at Fremont College ...

Posted: January 12, 2018, 2:00 pm

Forbes

How To Start An SEO Campaign With (Almost) No Money - Forbes
Forbes
Jayson DeMers , Contributor I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. How To Start An SEO Campaign With No Money Pexels.com. How To Start An SEO Campaign With No Money. If you've ...
5 SEO Risks Worth Taking (Plus 3 You Must Avoid)Search Engine Journal
5 reasons your SEO isn't leading to better salesTG Daily (blog)
Finding Balance: SEO Vs. Web Design TrendsBusiness 2 Community

all 14 news articles »
Posted: January 5, 2018, 1:03 pm

Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.

Please visit Marketing Land for the full article.
Author: Amy Gesenhues
Posted: January 22, 2018, 4:55 pm
Regardless of whether Go itself takes off, this is a watershed moment for the future of retail. 

Please visit Marketing Land for the full article.
Author: Greg Sterling
Posted: January 22, 2018, 4:45 pm
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.

Please visit Marketing Land for the full article.
Author: Chris Silver Smith
Posted: January 22, 2018, 4:26 pm
Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts.

Please visit Marketing Land for the full article.
Author: Barry Levine
Posted: January 22, 2018, 3:26 pm
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best)....

Please visit Marketing Land for the full article.
Author: Sponsored Content: Sales&Orders
Posted: January 22, 2018, 12:30 pm
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

Please visit Marketing Land for the full article.
Author: Peter Isaacson
Posted: January 20, 2018, 4:59 am
Facebook will rely on user surveys to compile a list of trusted sources. It’s unclear whether the company will publicly share that list.

Please visit Marketing Land for the full article.
Author: Tim Peterson
Posted: January 19, 2018, 9:56 pm
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

Please visit Marketing Land for the full article.
Author: Brett Middleton
Posted: January 19, 2018, 9:34 pm
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
Author: Amy Gesenhues
Posted: January 19, 2018, 9:00 pm
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

Please visit Marketing Land for the full article.
Author: Patrick Stox
Posted: January 19, 2018, 7:46 pm