SEO News

News from across the web related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing and Design.

Search Engine Watch

About 10 years ago, just two screen sizes accounted for 77% of all web usage. Fast-forward to today, and things are very different, with laptops, tablets, smartphones, netbooks and web-enabled TVs among the devices that can access the internet. Responsive web design is the answer to staying competitive in our many-screened landscape - but it isn't a silver bullet. Here are 4 things that can kill your conversion rates even with a responsive website.
Author: Pius Boachie
Posted: October 20, 2017, 11:53 am
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them.
Author: Sana Ansari
Posted: October 19, 2017, 12:44 pm
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
Author: Ann Smarty
Posted: October 18, 2017, 4:17 pm
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We look at some of the factors to consider.
Author: Simon Ensor
Posted: October 18, 2017, 11:48 am
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdWords account up and running, and set for success.
Author: Clark Boyd
Posted: October 17, 2017, 1:27 pm
Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here's what you need to know to make the most of this feature.
Author: Amanda DiSilvestro
Posted: October 16, 2017, 12:43 pm
As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on.
Author: Tereza Litsa
Posted: October 13, 2017, 2:29 pm
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.
Author: Clark Boyd
Posted: October 12, 2017, 12:45 pm
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
Author: Clark Boyd
Posted: October 11, 2017, 11:48 am
If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.
Author: Marcela De Vivo
Posted: October 10, 2017, 2:20 pm

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: October 20, 2017, 8:00 pm
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Kevin Rowe
Posted: October 20, 2017, 6:30 pm
How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Brian Smith
Posted: October 20, 2017, 2:42 pm
Google's anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Greg Finn
Posted: October 20, 2017, 1:21 pm
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at...

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: October 20, 2017, 1:13 pm
Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Damian Rollison
Posted: October 19, 2017, 8:28 pm
Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Ginny Marvin
Posted: October 19, 2017, 8:21 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Schwartz
Posted: October 19, 2017, 8:00 pm
The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Barry Levine
Posted: October 19, 2017, 4:18 pm
Chandrasekhar's work led to The Chandrasekhar Limit, explaining how a star's mass will result in a "white dwarf" star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
Author: Amy Gesenhues
Posted: October 19, 2017, 3:20 pm
 

seo - Google News

Google News


Digiday

TUI is using its content hub to protect its SEO ranking after rebrand
Digiday
Awareness and branding are key to any rebrand. For travel agent TUI, SEO is just as vital given its own rebranding means shifting one site to another, a move that could potentially cost it more than half of its bookings if it doesn't get it right. The ...

Posted: October 20, 2017, 4:03 am

Search Engine Journal

The Top Reasons Why SEO Professionals Attend a Conference [POLL]
Search Engine Journal
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have ...

Posted: October 19, 2017, 7:00 pm

Practical Ecommerce

B2B SEO Requires an Integrated Approach | Practical Ecommerce
Practical Ecommerce
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific ...
Why Site Owners Should Know How SEO WorksBusiness 2 Community

all 9 news articles »
Posted: October 19, 2017, 12:19 pm

Forbes

This 'Unmeasurable' SEO Metric Is Incredibly Important
Forbes
Getting the most out of an SEO campaign is all about measuring the results -- everything comes down to data. Examining KPIs sheds light on what's working and what's not. That's all well and good for most metrics like keyword rankings, organic search ...

Posted: October 19, 2017, 11:00 am

Vertical Measures (blog)

Why Your Web Development Project Needs an SEO Agency
Vertical Measures (blog)
Search Engine Optimization (SEO) can be an afterthought when creating or redesigning a new website. Look at it this way: Having a solid foundation is key to building a house, and having a solid SEO friendly website design is a similar analogy… so, why ...
10 Tips to Find a Good SEO WriterEntrepreneur
Ignoring these 6 SEO strategies could come back to haunt youSearch Engine Land
Local SEO Strategies For Small BusinessesTG Daily (blog)

all 10 news articles »
Posted: October 17, 2017, 2:44 pm

Vogue.com

Why Yujin Seo Is the Next Korean Model Poised to Go Global
Vogue.com
A new slew of Korean models dominated this Fashion Week circuit, so naturally, the hunt for the next stunner from Seoul is on. As the city's Spring 2018 shows begin today, one particularly striking unknown is worth watching: Yujin Seo, the 17-year-old ...

Posted: October 17, 2017, 12:06 am

Forbes

SEO Is A Small Business Necessity
Forbes
As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and ...
7 Secrets to Hiring the Right SEO CompanyTG Daily (blog)

all 2 news articles »
Posted: October 11, 2017, 1:01 pm

Forbes

How To Make Your E-Commerce SEO Strategy Deliver The ... - Forbes
Forbes
PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Guy Sheetrit.

and more »
Posted: October 6, 2017, 10:00 am

Forbes

2017 To-Do List: Craft A Profitable SEO Strategy
Forbes
While businesses have become increasingly savvy about including SEO in their marketing plans, most have not yet developed an effective SEO strategy. In my experience working with SMBs and multinational corporations over the past 18 years, I've found ...

Posted: October 5, 2017, 11:00 am

Forbes

How To Create Local Content For Local SEO
Forbes
Put simply, practicing local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you'll need to accomplish a number of things, including establishing “local citations ...

Posted: October 4, 2017, 6:52 pm

Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

People can load and interact with VR experiences without leaving Facebook’s traditional social network.

Please visit Marketing Land for the full article.
Author: Tim Peterson
Posted: October 20, 2017, 8:02 pm
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
Author: Amy Gesenhues
Posted: October 20, 2017, 8:00 pm
Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.

Please visit Marketing Land for the full article.
Author: Damian Rollison
Posted: October 20, 2017, 7:31 pm
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

Please visit Marketing Land for the full article.
Author: Matt Lawson
Posted: October 20, 2017, 7:08 pm
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.

Please visit Marketing Land for the full article.
Author: EJ McGowan
Posted: October 20, 2017, 6:35 pm
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.

Please visit Marketing Land for the full article.
Author: Debbie Qaqish
Posted: October 20, 2017, 6:31 pm
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

Please visit Marketing Land for the full article.
Author: Amy Gesenhues
Posted: October 20, 2017, 3:00 pm
The Prague-based company says this is the first benchmark with such frequent updating.

Please visit Marketing Land for the full article.
Author: Barry Levine
Posted: October 20, 2017, 2:19 pm
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.

Please visit Marketing Land for the full article.
Author: Brian Massey
Posted: October 20, 2017, 2:15 pm
The Tel Aviv-based video ad platform says this is the first SPO for video.

Please visit Marketing Land for the full article.
Author: Barry Levine
Posted: October 20, 2017, 2:12 pm